Search Engine Optimization

Search engine optimization or SEO is a great way to improve the volume an the quality of traffic coming to your web site, but we should first answer the question what is search engine optimization. Search engine optimization is the process or improving the traffic to a web site through natural or algorithmic search results for targeted keywords or phrases. How it works is the earlier a site is shown in search results or the higher it ranks the more searchers will visit that particular site. Search engine optimization can target all kinds of different searches.

In marketing a good strategy for increasing a web sites ranking, using SEO considers how search algorithms work and what pople search for. SEO will usually includ site coding, presentation, ansd structure, also fixing any problems that prevent search engine indexing programs fully spidering a site.

How to get indexed

The top search engines like, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Some search engines, like Yahoo!, operate under a paid submission service that guarantee crawling for either a set fee or cost per click. those kinds of programs usually guarantee indexing into the database, but do not guarantee specific ranking within the search results.[23] Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.[24] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.[25] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.